A youth advocacy platform promoting greater youth participation in public life and decision-making. Scroll down for information 'About us' ..
Promoting youth representation and leadership
Promoting youth representation and leadership
..in communities, in boardrooms, in the media and to parliaments worldwide. Scroll down for more information on 'WHY'..
Youth Advocacy / Consultancy  Project Management / Training Mentoring / Fundraising  Evaluation
Youth Advocacy / Consultancy Project Management / Training Mentoring / Fundraising Evaluation
Bringing young people and decision-makers together to make a difference. Scroll down for more on HOW..

About Us

“Hello and welcome to ‘Young Voices Heard’, an initiative promoting greater youth participation in public life. As well as being a ‘movement’ and ‘campaign’ with, and for, young people, we also offer a range of support services through my social enterprise consultancy James Cathcart Associates, for organisations, staff, trustees and young leaders, on Youth Engagement, Participation in decision-making, CEO coaching, Training, Mentoring and Fundraising support. Surplus income is reinvested in mentoring and youth advocacy free to young people.

Background: I’m a former carer and youth worker, now specialising in   training others and  campaigning for reform.  When I took a career break from being the Chief Executive of the British Youth Council/UK Youth Parliament in 2017, I realised there was so much more that could be done to bring together young people wanting to have say and those wanting to listen to them. Inspired by,  and still advised by, a group of young leaders and alumni of the charities and partners that I’ve worked with, I decided to do something to bring about our shared vision to promote greater youth participation in society and public life – in the boardroom, in communities and in the media.  Whether you are a young person with something to say, or someone wanting to hear it, I want to hear from you.

Whilst there has been some growth in ‘youth-led’ action and ‘youth-voice’ democratic initiatives for under 18’s, and some increase in participation by over 18’s at the ballot box, there is still much to be done to ensure those voices and votes are truly ‘heard’, recognised and acted upon. We aim to promote and share good practice about positive youth participation in society, targeting decision-makers and the media. We want society to recognise and value their contribution, not only as volunteers in local communities, but as change-makers in the boardroom and in parliament, by sharing, writing, advising, and advocating on their behalf. We want to reach out to youth-led initiatives, to connect them to each other starting out, their peers with greater experience, and to the media to recognise them. We especially want to reach those on both sides of this dialogue to those who would not otherwise get the opportunity.

What we do

amplifying youth voice ..




Our Team and Partners

James Cathcart
Director/Consultant and personal mentor
Young Associates
Young experts with skills in training and research
Young Advisors
Young experts with experience for consultation and networking
Delivery Partners
Approved List available to support and add value

We are Associated with

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Nick Healey, Manager, Volunteer Police Cadets National Team

James Cathcart /YVH established our Cadet-Voice framework in 2019. He is a calm collected person who is highly professional as a subject matter expert. Extremely knowledgeable in this area. Delight to work with. No hesitation in recommending.

Carl Konadu, Director, ‘2-3 Degrees’

The advice and continued guidance provided by James Cathcart/YVH has not only helped us to target our fundraising but has come with great support, experience and knowledge in improving opportunities for young people. James is clearly well experienced in this area - a huge asset to our growth.

Dan Lawes, CEO and Editor of ‘Youth Politics UK’

"James Cathcart and 'YVH' have been our mentor and special advisors since 2017, with  input on fundraising, planning and making connections, enabling us to remain entirely youth-led. We would recommend James' wealth of experience and networks.

Matt Cowlam, Programme Manager, Charlton Athletic Community Trust

Excellent advice, constructive feedback, and praise to young people on National Citizens Service social action projects. Charlton Athletic Com Trust looks forward to working with 'Young Voices Heard' more in the future, ensuring young people's positive impact on their local communities.

Professor Matt Henn, Chair Social Research, Nottingham Trent University

The presentation on youth democratic engagement to our students was spot on, getting the tone, level and balance just right for the audience. Everyone, including myself, was left with lots of really good and new ideas to reflect on

Latest blogs

Election 2019 – #Youthpower
November 9, 2019
Some young campaigners may be too young to vote, but not too young to be heard by those that do.
Youth Voice, Direct Action and Greta
August 27, 2019
Youth Voice, Direct Action and Greta | Stepping up to serve, or stepping out to protest? Youth participation in direct action protest is taking youth voice soci...
How do we refresh democracy for young people?
December 6, 2019
'They dont appear to know what they're doing in Westminster' (first time voter, Croydon). The 5th of December was #DemocracyDay when Young Voices Heard...
#YouthVoiceNow: Interview with Anna McGovern (18) #iwill Ambassador and Chair of Medway Youth Council
November 28, 2019
by James Cathcart, 20th November 2019   Anna is an #iwill Ambassador - one of a group of young activists successfully nominated in recognition...
#Iwillweek2019: Young Ambassadors are stepping up to lead. ‘Yes you can, together #wewill’
November 21, 2019
#Iwillweek2019 is celebrating the #powerofyouth. In recognition of the work of the 7 years work of the #iwill “Young Ambassadors", James Cathcart says THANKY
Election 19 #YouthVoice Manifesto – Nothing about us Without us!
November 17, 2019
Its been two years since I posted my last 'General Election Call To Action’ and a ‘Youth-Voice Agenda’ to highlight youth people's concerns and campaigns, espe

Contact Us

  • Send a message using email or twitter below, or Return to Main Menu/Contact and complete the comment box.

  • Follow and DM @YVH_YouthVoice
  • James.cathcart123@gmail.com